Sober Thoughts About Economy
As the housing market and the domestic economy bottom out in various locales many of our fellow Americans are saying “bottoms up.”
[singlepic=42,320,240,watermark,left]And though they may not be saying “cheers” as they drain the contents of their mugs, shot glasses and snifters, they are maintaining a steady course of imbibing.
While budgets have been trimmed and belts have been tightened, the American propensity for the tail of the dog that bit them has not diminished. True, some consumers may go down a shelf or two from the top shelf brands when they go out. And others are choosing to enjoy a cold one at home. The point is that spending on booze in not under the influence of cutbacks and rollbacks.
[singlepic=43,320,240,watermark,right]Now bear in mind this is not the stuff of a dissertation. But summing up the sentiment is a spokesman for The Nielson Co who says - “A lot of consumers would still consider alcoholic beverages as an affordable indulgence.”
When I mentioned this article to my soon to be three-year-old son Jackson he simply rolled his eyes as if to say, “What did you expect?”
I guess he’s right. But for my part my beverage of choice for the foreseeable future will remain Coca Cola. And while media mavens keep talking about the housing bubble I will contemplate the fizz of my soft drink as I continue working with my buying and selling clients in the Chicago real estate market.
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