imagining . an important piece to finding your chicago home
I was up late last night. 3 am. Gazing with bleary eyes at my computer screen, fascinated by a documentary streaming to me via NetFlix.
Actually, it was a several part Discovery series about Mt. Everest. And I couldn’t peel myself away, even as I tumbled well beyond a reasonable hour to repose.
And though I was fully willing to continue watching my common sense stormed to the dais of reason and compelled me to close the computer and then close my eyes.
I was thinking of Everest today as my hands blotched bluish amid the icy nature of the Chicago day today as I showed condos in Roscoe Village and Lakeview.
The nature of imagining.
To a certain extent that is what much of real estate is, whether in Chicago, Miami, San Francisco, New York or wherever.
Imagining.
We imagine ourselves in a setting, trying to understand whether this is what we want, where we want to be. Cooking in this kitchen, lounging on this deck, entertaining in this home, living on this street.
Imagining.
And as my client today “tried on” the various condos that we visited I in turned at least for a moment, as my hands trended toward blocks of ice I imagined what it would be like to be traversing the Khumbu Ice Fields miles above sea level toward Everest’s peak.
Now that would be cold.
While Everest holds a profound fascination for me, I have no great yearning to stretch my soul against its ferocity, preferring in this instance to admire its aesthetic.
Admiring aesthetics is also something we do when we view a home. Always are we told to not let emotions play a role when looking at homes. But the truth of the matter is that emotions do and must play a role. I mean can you imagine your higher and better self participating in the decision-making process. Of course buying a home is imbued with very pragmatic concerns such as shelter, convenience and capital gain (or so we hope). But without being set into motion by emotion there will, for the vast majority of us, not be a catalyst toward making a decision.
Having said this, though, a critical piece in today’s market is establishing a baseline analysis to enable my buying clients to identify a home’s value. What this means with all of the buying clients whom I currently represent is tracking spreadsheets that identify a home’s list price, what it last sold for, what discernible mortgage amount remains on a resale property, what current inventory is listed in the general vicinity and what comparable properties have sold and for how much.
Phew.
This same type of analysis figures prominently in the manner in which I list places, enabling me to establish right pricing which is a vital part of plugging a property listed with The Real Estate Lounge Chicago into my marketing system that propels my Chicago real estate listings to the top of the charts for online home buyers.
Speaking of marketing, here’s a smidgen below related to my new West Loop condo listing at 1526 Monroe, a delightful three bed and two and a half bath home with upgraded kitchen and marble baths in award-winning Skinner Elementary District.
And the point is? Imagine yourself living in this right-priced home.
1526 monroe . 402 – west loop condo in boutique building
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