mitch aronson

Eight Fewer Floors at 2520 Lakeview in Chicago’s Lincoln Park

My clients joke about “a little off the top” as a price lower than what they wanted. The luxury project at 2520 Lakeview in Lincoln Park has gone a step further with “a little of the top” being the removal of eight floors from the design. It adds up to one-third fewer units and a higher percentage of units now under contract.


Inspired by a 17-year-old Sailor

17-year-old Zac Sunderland spent the last year sailing the globe alone. He wrapped up his journey last week and his story struck me – that a shaggy headed kid could achieve such a feat and that his folks raised him to do and then urged him to do it. Great lessons as I invest my heart into my two boys and stay atop the Chicago real estate market.


An Early Morning Rain and Rescuing Damp Patio Furniture

Dark? Yes. But frantically rumbling thunder and buckets of rain managed to wrest me from my slumbering mood and urged me to retrieve the now soaking patio furniture. Note to self, next time plan ahead and put it away. But such admonitions do nothing now that I am awake and making a bee-line into the rest of my day amid the Chicago real estate market.